Meetings, Incentives, Conference & Events (MICE)

Our Meetings, Incentives, Conventions & Events (MICE) business is lead by AOS Conventions & Events Sdn Bhd (AOSCE). AOSCE was established in 1992 and is the leading Professional Conference Organiser (PCO) and Destination Management Company (DMC) in Malaysia.

We have managed the XVIII World Congress of Gynecology and Obstetrics (FIGO) 2006 that attracted 8,294 international delegates from 130 countries and is the benchmark for international congress to be held in Malaysia.

The Global Entrepreneurship Summit (GES 2013) was staged in Kuala Lumpur. This was the fourth GES with a total of 4,711 delegates from 126 countries, with five side events and 14 satellite events catering to specific groups of individuals and which acted as a catalyst for entrepreneurial growth in Malaysia and the region. AOS was the PCO for this major event. entrepreneurial ecosystem.


The Endurance Rally Association, home of the Peking to Paris Rally, and Event Director Johnn Spiller of England, selected AOS as the ground operator for the inaugural ‘The Road to Mandalay’ historic car rally from Singapore through Malaysia and Thailand and ending in Mandalay, Myanmar in February 2015.

Some 70 classic and vintage cars participated from around the world with the oldest being a 108-year old Itala 40. The Malaysian entrants were HRH Sultan Idris Shah, Tengku Syed Budriz Jamalullail, Tengku Syed Haizam Jamalullail and Dato’ Richard Curtis.

For more information about AOSCE, please check out our website at