Do not go where the path may lead, go instead where there is no path and leave a trail.
We aim to be the leader in all the industries where we are involved. We will lead the industry in greening it. We will constantly rethink and realign our behavior, innovation, and technology in greening our environment and our businesses. We will seek to influence others to follow us. By being green, we will offer unique experiences to our customers. We believe without doubt that this vision will bring sustainability and profitability to all our businesses.